A dress for making childhood memories in. And a dress to make those childhood memories highly photogenic ;) The All Day Everyday Dress can be dressed up, dressed down, dressed round and round and whacked in the washing machine to be ready for the next day.
A line of ruching, designed by Emma’s mum and inspired by her childhood dresses runs across the chest, and gives the linen cotton gingham a truly nostalgic feel. We didn’t make Emma’s mum ruche them all, but she approves.